Jun 17 2011

Meet Roger Pelton…Fast Moving Signtronix Salesman

Published by at 1:23 pm under Signtronix

Then… 1965

Roger Pelton is a young man who is moving up fast in the sales world of Gulf Electrical where he’s made his mark in the short time that he has been with the company.

Roger joined us in February of this year (1965) and in a period of a few months has taken his place alongside the best of our salesmen.

As most salesmen, Roger has his particular method of selling the product. He specializes in small towns and cities where facilities are limited. Roger just recently made three sales in a city of only 400 people.

He lists travel as his hobby… a hobby which he is now making pay off with his fast moving sales method.

Originally from North Dakota and San Marcos State College, he earned a Road Runner pin for completing a 1000 mile trip!



Now… 2006

A mere 41 years later… Roger is still pursuing his hobby of traveling around the country only today Roger Pelton helps other regions build their manpower.

Along the way, Roger achieved every award possible even earning the prestigious Champion’s Ring for being #1 Division Manager several years in a row.

Roger continues to “walk his talk” and teach new dealers “his particular method of selling our product”.

In 1995, Roger “personally recruited” his sons Joel and Lance. Joel and Lance spent their younger years growing up in California while Roger was Vice President of Sales. Roger eventually moved his family to Texas where the boys could grow up on open land! Today, Joel is Regional Manager of the San Antonio Gunslingers and Lance is Regional Manager of the Texas Trailblazers. Joel and Lance have not let Roger down in “his winning ways” because they are always ranked in the Top 5 among the regions.

This family of strong salesmen is held together by wife and mother, Arlene. In the early years, Arlene traveled around the country with Roger supporting him as he made sales calls. Roger and Arlene have always been a “team” in our business. Roger made the sales while Arlene did all of the bookkeeping and paperwork. Together this “dynamic duo” has become successful in every way. Their family retreat, a beautiful cabin in the mountains of Colorado, allows them to spend special time with their children and grandchildren. However, being a Signtronix family, signs are always a significant part of the conversation. Their competitive spirit and strong family ties enable them to travel and play together on our yearly contest pay-off trips.

Roger is a company “icon” and his lessons in selling will forever be a part of Signtronix history. In fact, Roger Pelton field trained Tom Johnson. Tom’s book, “Monkey See Monkey Do” recounts their 40 year history together building a strong working relationship and lasting friendship. Roger taught Tom to “farm an area” much as he teaches new dealers today. Thank you Roger and Arlene for your many years of experience, hard work and dedication. We love and appreciate you!

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