Jan 22 2014

Signtronix – Rekindle Your Passion Part 1

Published by at 11:58 am under Signtronix,Signtronix Reviews,Signtronix Signs

We recently experienced some “aha” moments, and I wanted to share them with you because we were all new at one point. We need to capture and be reminded lest we become complacent and lose enthusiasm. Learn from them. I know I definitely did. I loved it.  New and old dealers alike reach a point of frustration and/or burnout.  Rekindle your passion by rebooting yourself with the tools below.

  • Nothing will happen until you have built rapport with the merchant. Be impressed with them. It takes guts to start a business and be successful. Get a tour. Look on the wall for pictures of common interests. Make a connection. Get him or her talking about the big fish they caught. Be a friend. Be sincere.  Ask them what they do when they are not working.


  • When handling an objection, probe deeper and get to the bottom of it by asking: “What would you have to do to manage that so you could move forward?”   If the answer needs further clarifying, ask “And then what would have to happen?” 

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